With the internet expanding at its current rate, there is no knowing quite where the boundaries of its usefulness to businesses lie. Search engine optimization is one of the most effective (and simplest) ways to generate traffic for any business website. Within the realm of internet marketing, no strategy is complete without some sort of blogging system. Of course, SEO blogging does require some skill and forethought – one cannot simply slap down an arbitrary 350 word paragraph a day and hope to hit a home run.
The key to successful SEO blogging lies not in spending hours desperately searching for a new topic and agonizing over the search for brand new information but instead lies in getting back to the absolute basics. Clever business bloggers will find out which topics are typically on the “most searched for list” and will proceed to putting a new spin on them. Surprisingly enough, blogging in itself is one of the most popular searches and one can find thousands of posts related to the activity. For ideas on popular content it may be worthwhile to scope out the content directories on popular sites such as GoArticles.com, About.com, EzineArticles.com and other similar web pages. Always be sure that the content posted in the blog is completely unique to avoid any copyright infringement that could give business a bad rap.
If search engine optimization is a major feature of the blog, then the frequency of posts should be a main focus of the blogger. Search engines zero in on blogs with frequent posts and in turn assist in generating fantastic traffic. Generally speaking, one should aim for one to two blog posts per day – or even three at a stretch. The rule of thumb is: The busier the blog, the greater the traffic. Adding in images with quality alt and title tags is another great way to boost traffic.
Keyword research is another important facet of SEO blogging. The Google keywords tool is probably the best way to go about this process. Certain words tend to generate more traffic than others. So while two phrases may inherently boil down to the same idea, one of them will draw in more viewers. Two minutes of keyword research is all it takes to boost traffic.
In order to achieve maximum keyword penetration, it is always best to write several posts revolving around the same general topic. For search engine optimization to reach high levels, one single blog post will not do the trick. A few posts, each containing the same keyword and each with its own unique content will assist in pushing the blog to the top of the Search Engine Results Page.
SEO blogging is an amazing asset for virtually any business. A few minutes of proper effort go a long way to creating an effective online marketing scheme.