Effect of Anchor Text Diversity and Link Relevancy on Google Penguin Updates
Google’s Penguin update is the latest buzz among online business owners. Just like the Panda update last year the Penguin update has also angered many webmasters and SEO experts. Many webmasters suffered though they claim to have abided by Google’s rules. As early analysis of Google’s algorithmic change are coming in, it seems anchor text diversity and link relevancy are two leading factors.
Websites having spam links (such as paid text links which use exact match anchor text, guest posts on inauthentic sites, comment spam, sites for article marketing and links from some dangerous sites) have been severely harmed by the recent Penguin updates. Google has also hit sites with aggressive anchor text links for certain keywords in backlinks. After the Penguin updates diversity of anchor text links is an important criteria for SEO experts.
Historical data of thousands of websites were investigated to make sure whether sites dropping their rankings after Penguin updates has unbalanced percentage of anchor text links for money or optimization keywords as opposed to a more natural mix of linking anchor texts. The results of this analysis were quite interesting. Websites using money keywords in anchor text (more than 65%) or more inbound links saw their ranking tumble after the update. However, sites having natural looking backlink structure were not penalized by Google. If a site had less than 50% of money keywords in their anchor text then they were not affected by Penguin. So, what Google tried to do with their Penguin update is stop link spamming. They penalized sites that had bad links or tried link spamming techniques.
Analysis of Google Penguin effects also brought to the fore that domains or websites having few incoming links from their niche were also penalized. Google has made it clear that link quality and relevance are the key judging criteria. Sites meeting these criteria are demarcated as relevant. With this criteria Google wants to make sure webmasters cannot manipulate. Getting links from authoritative sites is a tough work and no manipulation will work in this respect. You can get a view of your link profile by using various tools.
If Google catches your links that belong to the same domains or websites then you can be penalized. Penguin has made it compulsory for the webmasters to evaluate their link profile at least once every month. You should look through the quality of links and remove the inferior ones. But removing the bad links and replacing them with high quality links can be a tough ask. You might not get adequate replacements. In such scenarios you can send a link list for your site to Google and tell them what steps you are taking. This will send a positive message across to Google.
Content duplication has been dealt with harshly by Penguin. You should carry out duplication checks for your site regularly. If any other website has copied your content then there is a case to report about this event to Google. The latest Google algorithm has made SEO audit very important.